![]() ![]() ![]() In China, estimates put the number of people without access to clean water at one in four. The World Health Organization estimates that 1.1 billion of the world’s seven billion people lack access to clean water, making dirty water the single-largest cause of illness in the world. ![]() Tony Leonard, technical director of ColorZen, estimates that, using conventional methods, it takes 13 gallons of water to dye a pound of cotton, equivalent to two weeks’ worth of drinking water for a mother and child. The need to do so is acute as emerging markets like China and India continue to endure harsh environmental penalties for their rapid industrial development. We believe we’ve come up with a truly sustainable way to dye cotton.” “If you don’t start with a lot of chemicals, you don’t have to remove them. “There is no natural affinity between cotton fiber and dye - you need auxiliary agents like salt and alkali compounds,” said Harari, who abandoned a career in real estate to head the venture pursued by his family, which has a long history in textiles and apparel. Perhaps more critically, according to the Hohenstein audit, ColorZen eliminates salt from the process as well as three-quarters of auxiliary chemicals that otherwise would be put into streams, rivers and local water systems. ![]()
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